for Berlin-Chemie

Update: 21.09.2022

Last week: 36 week 2022 (05.09.2022 - 11.09.2022)

Last full month: Aug 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 144 276 18.3% 3.7% 0.1 29 021 966 19.2% 3.7% 0.1 15.0%
MoM 417 416 -10.8% 3.8% -2.4 82 975 624 -8.9% 3.7% -2 45.5%
YTD 7 140 572 2.5% 5.7% -0.3 1 411 638 628 20.6% 5.4% 0.1 7.4%
MAT 13 442 832 25.7% 6.2% 0.9 2 531 371 330 46.2% 5.8% 1 8.0%
DEXALGIN
WoW 18 124 6.1% 0.3% 0 8 528 637 5.9% 1.0% 0 12.4%
MoM 77 711 -33.7% 0.4% -0.3 36 222 965 -27.7% 1.1% -0.7 24.1%
YTD 1 277 814 11.5% 0.7% 0.1 535 674 290 23.0% 1.9% 0.2 2.9%
MAT 1 970 768 7.7% 0.7% 0 801 215 998 16.9% 2.0% 0.1 2.1%
ESPUMISAN (ADULTS)
WoW 65 340 11.4% 48.1% 0.8 34 234 000 10.3% 53.7% 0.5 9.6%
MoM 254 100 -20.2% 46.7% -9 134 070 465 -17.1% 52.7% -8.5 -4.8%
YTD 3 372 357 -4.3% 57.0% -9.6 1 709 146 413 7.3% 62.4% -8 11.9%
MAT 5 129 074 1.1% 59.3% -6.8 2 540 725 718 13.9% 64.8% -5.3 12.6%
ESPUMISAN BABY
WoW 25 208 6.3% 33.3% -0.5 16 454 784 6.7% 47.0% -0.3 8.0%
MoM 102 195 2.1% 34.4% -3.4 65 631 384 3.4% 47.2% -3.3 12.1%
YTD 1 044 160 -9.8% 38.2% -3.7 647 827 588 -3.6% 51.6% -5.2 -1.0%
MAT 1 549 900 -10.8% 38.8% -2.7 947 370 060 -3.1% 52.5% -3.1 -4.5%
FASTUM
WoW 15 941 11.2% 0.8% 0 8 772 468 11.0% 2.1% 0 14.2%
MoM 64 782 -9.2% 0.9% -0.2 35 582 498 -5.7% 2.1% -0.3 9.0%
YTD 781 390 -19.1% 1.2% -0.3 400 623 123 -9.7% 2.6% -0.6 1.3%
MAT 1 200 357 -17.3% 1.2% -0.3 597 374 837 -8.7% 2.7% -0.5 0.9%
IODOMARIN
WoW 66 932 6.8% 23.4% 0.5 12 580 467 7.2% 10.1% 0 4.7%
MoM 253 124 17.3% 22.1% 0.9 48 433 431 12.6% 9.8% 0.1 12.8%
YTD 2 102 000 5.4% 19.2% 0 420 179 307 12.0% 8.7% 0 5.6%
MAT 3 274 624 24.4% 20.5% 2.9 637 394 524 26.1% 9.3% 1.1 6.9%
LIOTON
WoW 19 315 3.4% 1.9% 0 20 790 781 3.9% 4.1% 0 5.3%
MoM 91 994 -9.8% 2.0% -0.3 98 602 194 -6.4% 4.2% -0.5 4.5%
YTD 987 945 -20.9% 2.4% -0.4 1 007 668 463 -0.7% 4.8% -0.8 -6.6%
MAT 1 430 705 -17.4% 2.5% -0.3 1 395 943 298 1.4% 5.0% -0.6 -6.5%
MEZYM
WoW 227 946 10.2% 19.5% -0.2 35 075 748 10.1% 13.9% -0.2 11.6%
MoM 932 880 -26.4% 19.7% -7.7 141 473 772 -27.8% 13.9% -5.9 2.3%
YTD 13 748 433 5.4% 28.1% 0.7 2 103 914 284 14.8% 20.1% -0.4 2.9%
MAT 21 460 637 12.3% 29.5% 1.8 3 179 843 157 19.1% 21.3% 0.4 5.3%
MIG 400
WoW 154 966 9.2% 2.9% -0.1 18 441 953 9.5% 2.2% 0 12.4%
MoM 607 220 2.0% 3.0% -0.6 72 302 693 3.7% 2.2% -0.3 24.1%
YTD 6 117 953 -8.6% 3.4% -0.4 718 679 524 -4.7% 2.6% -0.5 2.9%
MAT 9 318 063 -0.6% 3.5% -0.1 1 081 309 830 3.3% 2.7% -0.2 2.1%
PROSTAMOL
WoW 23 675 23.2% 15.4% 0.8 32 762 317 22.4% 16.3% 1 16.6%
MoM 84 201 -10.2% 15.1% -2.8 118 438 306 -8.5% 15.9% -2.9 6.5%
YTD 1 161 669 -20.3% 19.8% -5.3 1 630 317 846 -10.5% 21.2% -6.3 1.0%
MAT 1 844 449 -13.0% 21.1% -3.5 2 508 400 377 -4.6% 22.4% -4.5 1.6%
RESPERO MYRTOL
WoW 20 681 20.1% 7.6% -1.2 9 903 420 20.7% 8.0% -1.2 39.0%
MoM 66 048 49.6% 9.1% 1.1 31 078 508 50.5% 9.2% 1.4 30.9%
YTD 849 768 173.6% 9.0% 5.5 396 424 939 166.6% 8.8% 4.8 7.7%
MAT 1 285 961 130.1% 8.4% 4.4 592 593 313 119.8% 8.2% 3.6 10.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 7 140 572 2.5% 5.7% -0.3 1 411 638 628 20.6% 5.4% 0.1 7.4%
DEXALGIN 1 277 814 11.5% 0.7% 0.1 535 674 290 23.0% 1.9% 0.2 2.9%
ESPUMISAN (ADULTS) 3 372 357 -4.3% 57.0% -9.6 1 709 146 413 7.3% 62.4% -8 11.9%
ESPUMISAN BABY 1 044 160 -9.8% 38.2% -3.7 647 827 588 -3.6% 51.6% -5.2 -1.0%
FASTUM 781 390 -19.1% 1.2% -0.3 400 623 123 -9.7% 2.6% -0.6 1.3%
IODOMARIN 2 102 000 5.4% 19.2% 0 420 179 307 12.0% 8.7% 0 5.6%
LIOTON 987 945 -20.9% 2.4% -0.4 1 007 668 463 -0.7% 4.8% -0.8 -6.6%
MEZYM 13 748 433 5.4% 28.1% 0.7 2 103 914 284 14.8% 20.1% -0.4 2.9%
MIG 400 6 117 953 -8.6% 3.4% -0.4 718 679 524 -4.7% 2.6% -0.5 2.9%
PROSTAMOL 1 161 669 -20.3% 19.8% -5.3 1 630 317 846 -10.5% 21.2% -6.3 1.0%
RESPERO MYRTOL 849 768 173.6% 9.0% 5.5 396 424 939 166.6% 8.8% 4.8 7.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 13 442 832 25.7% 6.2% 0.9 2 531 371 330 46.2% 5.8% 1 8.0%
DEXALGIN 1 970 768 7.7% 0.7% 0 801 215 998 16.9% 2.0% 0.1 2.1%
ESPUMISAN (ADULTS) 5 129 074 1.1% 59.3% -6.8 2 540 725 718 13.9% 64.8% -5.3 12.6%
ESPUMISAN BABY 1 549 900 -10.8% 38.8% -2.7 947 370 060 -3.1% 52.5% -3.1 -4.5%
FASTUM 1 200 357 -17.3% 1.2% -0.3 597 374 837 -8.7% 2.7% -0.5 0.9%
IODOMARIN 3 274 624 24.4% 20.5% 2.9 637 394 524 26.1% 9.3% 1.1 6.9%
LIOTON 1 430 705 -17.4% 2.5% -0.3 1 395 943 298 1.4% 5.0% -0.6 -6.5%
MEZYM 21 460 637 12.3% 29.5% 1.8 3 179 843 157 19.1% 21.3% 0.4 5.3%
MIG 400 9 318 063 -0.6% 3.5% -0.1 1 081 309 830 3.3% 2.7% -0.2 2.1%
PROSTAMOL 1 844 449 -13.0% 21.1% -3.5 2 508 400 377 -4.6% 22.4% -4.5 1.6%
RESPERO MYRTOL 1 285 961 130.1% 8.4% 4.4 592 593 313 119.8% 8.2% 3.6 10.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 144 276 18.3% 3.7% 0.1 29 021 966 19.2% 3.7% 0.1 15.0%
DEXALGIN 18 124 6.1% 0.3% 0 8 528 637 5.9% 1.0% 0 12.4%
ESPUMISAN (ADULTS) 65 340 11.4% 48.1% 0.8 34 234 000 10.3% 53.7% 0.5 9.6%
ESPUMISAN BABY 25 208 6.3% 33.3% -0.5 16 454 784 6.7% 47.0% -0.3 8.0%
FASTUM 15 941 11.2% 0.8% 0 8 772 468 11.0% 2.1% 0 14.2%
IODOMARIN 66 932 6.8% 23.4% 0.5 12 580 467 7.2% 10.1% 0 4.7%
LIOTON 19 315 3.4% 1.9% 0 20 790 781 3.9% 4.1% 0 5.3%
MEZYM 227 946 10.2% 19.5% -0.2 35 075 748 10.1% 13.9% -0.2 11.6%
MIG 400 154 966 9.2% 2.9% -0.1 18 441 953 9.5% 2.2% 0 12.4%
PROSTAMOL 23 675 23.2% 15.4% 0.8 32 762 317 22.4% 16.3% 1 16.6%
RESPERO MYRTOL 20 681 20.1% 7.6% -1.2 9 903 420 20.7% 8.0% -1.2 39.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 417 416 -10.8% 3.8% -2.4 82 975 624 -8.9% 3.7% -2 45.5%
DEXALGIN 77 711 -33.7% 0.4% -0.3 36 222 965 -27.7% 1.1% -0.7 24.1%
ESPUMISAN (ADULTS) 254 100 -20.2% 46.7% -9 134 070 465 -17.1% 52.7% -8.5 -4.8%
ESPUMISAN BABY 102 195 2.1% 34.4% -3.4 65 631 384 3.4% 47.2% -3.3 12.1%
FASTUM 64 782 -9.2% 0.9% -0.2 35 582 498 -5.7% 2.1% -0.3 9.0%
IODOMARIN 253 124 17.3% 22.1% 0.9 48 433 431 12.6% 9.8% 0.1 12.8%
LIOTON 91 994 -9.8% 2.0% -0.3 98 602 194 -6.4% 4.2% -0.5 4.5%
MEZYM 932 880 -26.4% 19.7% -7.7 141 473 772 -27.8% 13.9% -5.9 2.3%
MIG 400 607 220 2.0% 3.0% -0.6 72 302 693 3.7% 2.2% -0.3 24.1%
PROSTAMOL 84 201 -10.2% 15.1% -2.8 118 438 306 -8.5% 15.9% -2.9 6.5%
RESPERO MYRTOL 66 048 49.6% 9.1% 1.1 31 078 508 50.5% 9.2% 1.4 30.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs